For still imagery, Blackwood linked with marine biologists in the Bahamas who model the designs alongside wildlife like stingrays and game fish. He commissioned Zoe Poulis, a world-acclaimed artistic swimmer, to record videos of herself performing while wearing the new swim designs. “We chose colors based off of our popular bags because people like to match their bags to their shoes and we brought that over to swim,” Blackwood said.įor the launch campaign, Blackwood continued his focus on unconventional marketing techniques. There is a range of bright colors - as well as simple black - to choose from. The swim designs are manufactured in Portugal and Turkey and are offered in a full-size run from extra small to extra-extra large. “All of our first launches tend to have lower prices at first so our customers get can a feel for the items and we can get good feedback,” he said. Speaking by phone, the designer said that while some may think swim is an unusual category for his brand, it’s quite the opposite.īlackwood said the swimsuits’ accessible pricing is in line with his brand’s general product launch strategy. The viral accessories designer is launching his first swimwear line on Friday.īlackwood has applied the same classic, color-focused perspective that made his handbag designs famous to a range of bathing suit styles. INTO THE POOL: Brandon Blackwood’s expansion is not slowing anytime soon. McLaughlin stars in Peacock’s upcoming film “Shooting Stars” about Lebron James’ high school basketball career, and is also in Lee Daniels’ “Deliverance” and Jeymes Samuel’s “The Book of Clarence.” - JAMES MANSO NBA Leadership Council, the official youth basketball participation program of the NBA, which works to support and improve the youth basketball experience for young players across the country.” (meaning ‘evolve’ in Swahili) that supports personal and mental development globally via performing arts and financial literacy,” the statement read. “He developed his own nonprofit foundation, Toa Foundation Inc. The statement from Dior also called out McLaughlin’s budding music career - he has two original singles - and his philanthropic endeavors. Mugler x H&M’s Collaboration Campaign Photos
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